newsDecember 27, 20250 views
In an Age of Distrust, PRâs Real Job Is âTrustCraftingâ
Public Relations faces a critical juncture. The coming decade demands a new approach called TrustCrafting. This involves intentionally building and protecting trust, not just passively earning it. Technology will play a role, but human judgment and emotional âŚ
Sujit M Patil
Public Relations faces a critical juncture. The coming decade demands a new approach called TrustCrafting. This involves intentionally building and protecting trust, not just passively earning it. Technology will play a role, but human judgment and emotional âŚ
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